This has been out there for a while now, so some of you may already know that Britain's legendary Hammer horror studio has been revived and is releasing its first new movie in 30 years. I came across the new trailer earlier today, so I thought I'd share it.
The film is called Beyond the Rave, and unlike earlier Hammer releases which were traditionally period pieces, the movie takes place in the present day, placing blood-sucking vampires amidst Ecstasy-addled ravers.
It's certainly a break from such classics as Horror of Dracula, The Curse of Frankenstein and Kiss of the Vampire, but Hammer CEO Simon Oakes, who bought the company last year, insists that the studio must change with the times if it expects to get back into the production business.
"We have an opportunity to recalibrate the DNA of Hammer Films for the MySpace generation," said Oakes in a press release. Because, as everyone knows, the 1950s and 60s was the Victorian era.
I'm willing to give the flick the benefit of the doubt, but really, how long can this pandering to an increasingly infantilized demographic continue? It's a vicious, self-sustaining cycle. I'm a member of Generation X, and I'm one of many who grew up loving Hammer movies. What's with all the spoon-feeding that goes on these days?
OK, now that I've gotten that out of the way, I really am interested to see what Hammer 2.0 is capable of. Beyond the Rave will air in five-minute installments on MySpace beginning April 17, and then will be released to DVD. Included in the cast is the once quintessential Hammer babe Ingrid Pitt, who, in a sad commentary on the inexorable march of time, plays the mother of one of the main characters.
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